Trade shows are excellent venues where you can get your brand name and amazing product out there for buyers and investors to see. With so many people in attendance at these events, you have only a few seconds to make any impression on people who pass by your booth. When your product is displayed on simple pedestals or you don't make proper use of your limited booth space, your opportunity for brand awareness and gaining leads is lost.

Hiring a custom exhibit builder, such as Iconics, is a great way to make your booth stand out in positive ways and give you the attention to need. Here are 3 reasons to hire one of these great designers so you are ready for your next trade show.

Greater use of space

Your exhibit builder will help design a booth that creates the best use of space for the type of booth style/area you rent. You will want to have designed the most attractive booth you can with the greatest amount of crowd movement and plenty of visibility for your products. There are a few standard styles of exhibit designs that are allowed at trade shows, including:

• linear
• perimeter wall
• peninsula
• island

Your booth restrictions vary by organization and event. Your custom builder will be able to help you identify what restrictions you may have while helping you construct the best exhibit for the venue.

Lasting appeal

An exhibit is most successful when it allows for the products it promotes to be seen from all sides. It has varying heights for displays and allows for easy crowd motion around it. You want to make a lasting impression on your potential investors and buyers, and your exhibit builder will make a free-flowing design that can make that happen for you. The lasting design will work well for many different trade shows allowing you to stand out at every venue you attend.

Ideal design for your product

Your custom exhibit builder will have experience working with other trade show attendees in designing booths and sections for other people. This means they will have a great idea about what colors, design schemes, and product placement styles have worked well for others in the past so they can use them for your project as well. Along with your customization needs, you can work with your exhibit builder to design the best booth for your promotional purposes at any trade show.