Double deck booths are a great way to maximize your floor space for any event. These booths feature a base floor, an upper platform, and a set of stairs. With their added height, these booths give your display the visual presence necessary to attract your customers. Designing your booth space with your customers in mind is a surefire way to keep them engaged for the event. So, how do you keep them engaged?

Stick To Your Brand

Your customer base knows who you are through your branding. Stick to your business's color palette, logo, and pitch. Now isn't the time to try to completely rebrand yourself. Make yourself easy to find with signs that grab people's attention from every level of your double deck booth. Think of partnering with other businesses to direct traffic toward your convention space.

If people are new to your business at this event, this your chance to leave a lasting impact. Think of offering a branded giveaway with your products or services. Items like t-shirts, water bottles, or other swag work perfectly for a drawing.

Make an Oasis

Events and conventions can be tiring for your clients. The constant walking from booth to booth trying to absorb all the information is draining. You have an opportunity here to create something that makes them want to stick around and hear what you have to say.

Arrange a seating area on the first level of your double deck booth. Make sure it flows well from the convention floor to key points you want your customers to see.

You should also think about providing fans or air conditioning. Many event centers can get hot due to all of the body heat from crowds. There's no place more inviting than somewhere that's climate controlled.

Create A Sales Space

After you wow your customers downstairs, you can invite your more interested customers upstairs to a sales area. You don't need much on the second floor, some seating and a demo area. This area is best used as a semi-private area to give more in-depth demos or presentations to your clients.

Creating a sales space upstairs accomplishes two things. First, it allows your more serious prospects to receive more individualized attention to help close the sale. In the meantime, it allows traffic to flow more smoothly below. Your more casual customers are allowed to browse until they either become interested enough to buy, or they move on. This allows your double deck space to maximize your exposure to your clients.  

No matter how you decide to use your double deck booth space, it's a cost saving way to maximize your visual presence to your customers. You'll be able to generate more buzz and serve more people in the same convention footprint. 

For more information on event centers, contact a company like Oasis Golf Club & Conference Center.