Are you hosting a staff event, maybe a seminar, an end of year party, a branding, or a promotion? It is normal for you to want to cut on costs, but should you outsource your AV services for this event or should you leave it to your internal staff?

Capacity

Do you have the capacity? Do you have highly qualified staff that is able to handle the event? Some events are highly sensitive, especially those involving the external public.

Have your staff covered such an event before? Do they have the necessary expertise to deliver professional work? You do not want to take chances with inexperienced staff. Also remember that unless you have an AV department, those employees you're relying on will have other work to do. As a result, they may not be as dedicated to organizing the event as required. They also need to eat, drink, rest, go to the bathroom and probably participate in the event. In this case, hiring external audio visual service like Audience Engagement Group may be a better option.

How big is the event? Who is invited? Big events are intricate and will require complex connections and a multitude of equipment; do you have the necessary equipment? If you have to rent equipment, do you have the expertise to handle it?

Savings

If you are holding an event outside town, you will not have to pay for transport, accommodations, and meals for the crew as you will have them on site.

Your venue may include AV services in their package. But did you know that you could get a better deal if you outsourced this item? Explore this possibility and compare the costs. The in-house team may also not have all that you need or may charge it at an extra fee.

Professional Touch

An event production services team will give your event a professional touch. They will be able to assist you with setup or lighting ideas that you would not get from an amateur team. If you need to record your event for future use, a professional team will ensure you get good output.

Whether or not to hire a professional AV team to cover your event will depend on a number of factors. If your event is small and internal, go ahead and use your employees. On the other hand, if you are planning a big event, especially one that involves external actors, you are safer getting professional AV services.

This will ensure you get the necessary equipment, capacity, and professional expertise that will not tarnish your corporate image.